Briefing notes are one of the most important tools in policy, lobbying, and parliamentary work. They provide decision-makers with a concise, reliable summary of an issue, and often shape how that issue is understood and acted upon. But writing one that is clear, persuasive, and useful requires a specific structure and discipline.
What Is a Briefing Note?
A briefing note is a short document (usually one to two pages) that explains a policy issue, outlines options, and provides a recommended course of action. Unlike reports or academic papers, a briefing note is designed for speed: it should give a busy reader everything they need to understand the issue at a glance.
Core Principles of a Strong Briefing Note
- Clarity: Use plain language. Avoid jargon.
- Concise: Cut unnecessary details. Stick to the essentials.
- Neutrality (where appropriate): Present the facts fairly, even if you include a recommendation.
- Actionability: End with clear options or advice.
Standard Structure
A good briefing note typically follows this structure:
1. Header Information
- Title (descriptive and precise)
- Date
- Author / Department
- For: [Decision-maker's name or role]
2. Purpose
A one-line statement explaining why the note exists. Example: "To brief the committee on the impact of proposed data privacy legislation on SMEs."
3. Issue / Background
A concise explanation of the issue at hand, including context, history, or relevant facts.
4. Current Status
Where things stand right now (e.g., "Bill at second reading," "Public consultation closing next week").
5. Key Considerations
- Stakeholders involved
- Political sensitivities
- Financial, legal, or social implications
6. Options (if appropriate)
- Option A: …
- Option B: …
- Option C: …
Keep this balanced: note pros and cons, costs, feasibility.
7. Recommendation
The proposed action. It should be clear, justified, and directly linked to the considerations above.
8. Annex / Attachments (optional)
Extra data, charts, or references that support but don't clutter the main text.
Writing Tips
- Write for skimming: Use headings, bullet points, and short paragraphs.
- Lead with the "so what?": Don't bury the key issue or recommendation.
- Think of your audience: A minister or committee member may only have two minutes to read this.
- Check neutrality: Even if lobbying, a one-sided briefing that ignores risks or counterarguments loses credibility.
- Revise ruthlessly: Every word should earn its place.
- Accuracy: Ensure your spelling and grammar is perfect.
Example Opening
Purpose: To brief the Secretary of State on the impact of AI-powered transcription tools on accessibility in parliamentary committees.
Issue: The UK Parliament is considering measures to improve transparency and access to committee hearings. AI transcription technologies could lower costs and increase speed.
Final Thoughts
A briefing note is not about showing how much you know - it's about making it possible for others to make good decisions quickly. Master the art of brevity, structure, and clarity, and your briefing notes will have real impact.